Seems like every day more and more individuals from all walks of life are looking for an easy way to earn money online or perhaps just supplement their current income which for whatever reason is not adequate in the current economy. Marketing online for some reason has become the opportunity of choice for many mainly due to the hype and buzz generated by the visions of some form of overnight success. Wouldn’t it be wonderful if we could join such an opportunity and tomorrow be living the life of luxury and traveling the world. OK, time to wake up the reality check has bounced and we need to realize that the majority of online marketers hardly ever make any type of substantial income with any of these opportunities. The reality of the situation is that there is no magic button, no miracle program/system, and no turnkey opportunity that is going to make you money automatically in 24, 48, or 72 hours period. Quite the opposite, online opportunities are no different than real world opportunities in that success is possible but you will need to invest the time and effort it takes to be successful. This all starts with managing the expectations generated by the hype.
Our first mistake is actually falling for the hype and buying in to an opportunity too quickly without any type of due diligence. Failure to do this often leads to us jumping from one opportunity to another, one shiny object to another until we eventually give up online marketing altogether. We never stop to think that just maybe it is not the opportunity it is really us. There are quite a few opportunities online that are actually viable for obtaining the results we seek, but we need to be prudent in how we pursue them. Again investigate the opportunity and first of all determine how long they have been around, what type of success are people seeing, what is their leadership team like, and what type of support is provided. Just these few basic questions will provide you a wealth of information regarding the opportunity and your chance of some type of success. The second mistake we make is thinking that success will come overnight which is a huge deterrent as most will quit before they even give it a good old fashion try. You can not open up any business on any street USA and be profitable the next day, the next week, the next month, and maybe not even the next year so why would you expect marketing online would be different. Even with a franchise business which often appears to have immediate customers coming in their doors it will take them some time to recoup their investment before they start making an actual profit. The second mistake we tend to make is to underestimate the learning curve because we are temporarily blinded by the hype. This knowledge of expecting a learning curve alone should tell you that regardless of whether it is a brick and mortar business or an online business you will not be successful in the very near term.
At this point you may be wondering what in the world am I talking about, the opportunity is point and click simple and set-up for me to start making money on auto-pilot. That may very well be true as there are some business in a box opportunities as well as some franchise style opportunities out there but don’t be naïve as you may end up learning the hard way. There is more to businesses both online and offline than just opening the doors, turning on the light switch, and manning the registers. Remember the learning curve, you will need to know where the light switch is and how to operate a register. This is just the minimum because now you will have to market your business which means you will need to learn how to market, where to market, and who to market to. This is a whole different world and your lack of knowledge in this arena will lead to a quick realization that no matter how pretty your website is and how irresistible your opportunity may be no one is going to see it unless you put it in front of them someway. In the online marketing world we call this traffic and you have to find a way to get traffic/eyeballs on your offer analogous to customers in the door of a brick and mortar business. First thing you will learn is there is more than one type of traffic and a ton of places to get it. You can buy traffic which can be expensive and may be ineffective if procured from the wrong sources, and there is organic or free traffic which could take months before you see any result. Either way you will have to invest time or money which delays the time before you actually see success.
This is in no way intended to discourage you from seeking additional income marketing online or earning a little extra cash online to supplement your income. I only wanted to enlighten you to a more prudent approach to starting any type of online venture especially if it sounds too good to be true. You know what they say “If it sounds to good to be true; chances are it probably isn’t”. My hope is that you will embrace the opportunity with realistic expectations and a good dose of due diligence. Plan on being in the red for a while especially if you choose to pay for traffic via traffic resellers or paid advertising and plan on spending some time learning not only about your business but also about marketing. Develop a good marketing strategy that you understand and makes sense in terms of the results you want to see. Don’t just jump from opportunity to opportunity remember if there are individuals making consistent income from that opportunity then chances are you can do the same. Just be patient and do what it takes especially when it comes to putting in the time, effort, and most important commitment. Plan on not seeing consistent results for 9 to 12 months which is a much more realistic expectation for seeing any kind of breakthrough. Trust me if you do your due diligence, become committed to your business, and put in the time and effort success will come.
I personally decided to turn my passion into cash and I use blogging as my main business. I try to blog daily about not only things I like but often about providing sage advise to other like me that may be thinking about earning money online. If my approach and my blog posts resonate with you then this is what you should be doing next. Click on the link below my blog, watch the short informative video, invest some time in due diligence, then sign up for your own blog and join me in the 21 day challenge and make 2015 the year you find success. I will see you on the inside. I also welcome comments to my posts and if you know someone this would benefit feel free to share.
To your success