Video for Network Marketing
Video can be one of the most powerful tools for network marketing!
While many types of content marketing can be effective and useful for an online business, video content is on a constant rise. More and more people want to consume content via video, and the smart network marketer will learn to participate in that trend!
The content of your video is king. If it’s not fun to watch and providing great information, why would anyone watch it? You have to sit down and dedicate the bulk of your time to coming up with content which people actually wish to find and view so that your video becomes popular.
Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.
The content you use needs to be interesting. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. Boring videos will always fail. Everyone is looking for useful information, not a simple commercial. Making your videos interesting is a great way to increase traffic.
Don’t forget to link back to your website in your video’s description if it is posted on Facebook, YouTube or another third party website. There is no point in trying to market your brand if you don’t plan to bring those customers in to your site once they’re done viewing!
When you upload a video to YouTube, also upload it to Facebook, and vice versa. You should use the embed code from Facebook on your site instead of YouTube as Facebook followers tend to be more lucrative than YouTube followers, and you’re working to build your brand with the video you post. – via uncoveredmalpra50.jimdo.com
More Important Than Ever
A few years ago, marketers could afford to focus their efforts on other areas of network marketing, with or without video. But today, video marketing has skyrocketed to such a level that it would be crazy to ignore it!
In the excerpt below we’ll learn about the two largest video platforms: YouTube and Facebook. Let’s take a look at how you can get a piece of the newest type of marketing pie!
Let’s get started with the obvious, the granddaddy of video online:
Here is why I won’t be drilling down on strategy for YouTube in this article. I know, you’re already skeptical, but hear me out. YouTube is huge. I’m not denying that. It’s a library of video content: 300 hours worth of video content are pushed to YouTube every minute.
Heck, I even got my start there with a popular show about wine. It helped me launch a career and grow a personal brand. And for that reason, I still find YouTube valuable for business.
In fact, I have another show on there now that is doing similar things for me that the earlier wine show did. Growing my brand. Reaching new audiences.
So it’s clear that over the years, YouTube continues to be a video content giant for businesses and personal brands. But the problem with YouTube is that it’s in a downward trend compared to Facebook’s 4 billion daily video streams; A number that’s only going to continue to grow with time.
Due to its sheer size, there’s a ton of competition amongst videos on YouTube all fighting to be seen. When you have a platform with over a billion users, all wanting the same thing (exposure), it’s going to get noisy. And it’s been figured out.
Marketers have ruined it. Because of that, it’s much harder to break through the noise which makes hosting your content on the platform much less valuable.
Facebook video for my brand has become the best way to reach my fans at scale. Couple that with their new video ad products for sales and direct response and the fact that they’re the greatest data company of all time for marketers and you have some serious reasons to spend some real money on Facebook video ads and video content for Facebook.
Think about it for a second. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, your brand or business is losing distribution – not to mention relevancy. No questions asked.
And I don’t mean cross channel promotion by pasting a link to YouTube on your Facebook page as a status update. I mean uploading the video natively to Facebook, so that it lives in your Facebook page’s video content.
Why? Because right now , Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos, otherwise known as “reach.” When you upload videos natively, instead of linking out, you have a much higher chance of your video being seen by your community (and new fans, too).
Google and Facebook are competitors, so if you think Facebook wants to have YouTube links perform well in their Newsfeed algorithm, you better think again. – via Gary Vaynerchuk
Is video already a part of your network marketing strategy?