Use Social Media To Help Your Lead Generation Efforts!
Wondering how you can use social media to help generate more leads? It’s not as hard as you might think! By following a few tried-and-true steps, you can turn followers and fans from your social media platforms into viable, tangible leads.
Research your audience
The purpose of marketing is to appeal to a target audience. But how will you accomplish this without knowing a great deal about them? You need to know what your customers’ preferences are to attract their attention — and eventually — their business.
Social media has become a diverse set of channels. For example, people tend to use Facebook for personal reasons, while LinkedIn is primarily intended for business users.
A business may find their customers are focused on one platform or use an assortment for different reasons.
By knowing where potential customers spend their time online — and why they use each form of social media — businesses can customise their efforts to break through to new customers.
Distribute valuable content
When customers engage on social media, it’s safe to say they aren’t constantly looking for advertisements. They want to enrich their lives. By creating relevant content for social media followers, businesses can offer something useful while still getting their name out in front of prospects.
Many marketers apply the 80/20 rule: 80% of media outreach should be informational, only 20% used for self-promotion.
Customers often complain about excessive advertisements, and crossing that line can turn away casual followers who could have been potential leads. It’s important to find the right balance for your given audience.
– via Business Day Live
Social Media Tools To Help You Get Started!
Wondering which social media tools you should use to help build your list, draw more fans and followers, engage with your customers, and organize your platforms? Here are a few of the best around. There’s sure to be something for you!
Sprout Social provides great reports for social accounts and shows social content and monitored keyword searches in one stream.
You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn and Google+.
Pricing starts at $59/user/month.
Hootsuite is the leader in the Social Media Marketing Management space. It offers everything a Social Media manager needs from publishing, to monitoring, including reports and team collaboration features.
Contrary to Sprout Social, it displays all your Social Media accounts in multiple streams. Some users prefer the unified stream approach of Sprout Social and Agorapulse, some like the multiple stream approach. Really a matter of personal preference.
Hootsuite also provides a mobile app to manage Social streams on the go.
Hootsuite offers a free plan, paid plans start at $9/month.
Buffer is the pioneer of Social Media publishing. It was the first software to introduce the queue publishing system allowing its users to schedule content accross most social networks without having to individually schedule them.
It covers all Social Networks except for Instagram, and is definitely the best publishing system out there. Buffer offers a free version.
Paid plans start at $9 per month.
Sendible is a Social Media marketing platform supporting 30+ networks with services for accounts/profiles, messages and social content, social contacts, content discovery, engagement, blog content and promotion, monitoring, and analytics. Sendible also provides a white label version for agencies.
Pricing starts at $59 per month.
– via Online Marketing Blog – TopRank®
Have you had any luck turning social media followers into leads? Do you use a social media tool currently? Which one is your favorite?