When it comes to landing pages; you actually have control over much more than you think!
Let me caveat that with an assumption that you are actually using some type of software or service to design your own landing pages. If for some reason you are not then I must emphasize that designing your own landing pages is paramount to your success, to your ability to stand out from the masses, and to your ability to market an effective landing page. In my last post I discussed the “1” Thing that you should consider before you start designing your page if you did not see that you can see it here. In this post I will be taking that particular concept to the next level.
The placement of your “call to action” button is certainly one of the things you can control and for the most part needs to be above the fold in other words it must be visible to a visitor without having to scroll with few exceptions. One exception would be on your actual website where you want the visitor to engage the content first and then your “call to action” button could be placed after the content. It is equally important for your page to be relevant to the message your visitor saw before coming to your landing page. To do this you should actually replicate the headline you used in your advertising as well as match your content to whatever creative you used in your marketing campaign (banner ad, facebook ad, Google ppc, etc…). If at all possible you should include some form of data validation such as a message that pops up when someone does not enter a complete email, name, or leaves anything blank on your form. Here are some excerpts from a couple of articles I found that share some additional information on landing page factors withing your control as well as some things outside your control. I believe they will help you come away with a better understanding of how you can design a more effective landing page. Let me know in the comments if you found this information helpful.
www.inboundnow.com/the-5-most-important-landing–page–factors/ What would you like the end result of your landing page to be? … as both an ecommerce and informational website, primarily selling products for critter control .
3. Relevance to Searcher:
You Can’t Control Everything: External Conversion Factors …www.sitetuners.com/…/you-can-t-control-everything-external-conversion-