Build Your Brand Personality
You might have heard how important it is to create a brand personality to go along with your business. You’ve probably heard that it’s an essential part of becoming marketable, so potential customers will recognize your name, as well as your business.
But have you ever heard how to do this? If you’re confused about how to build your brand, you’re not alone. Here are a few tips to help you get started.
When I say personality, I don’t mean your personality, the personality of your CEO, or the personality of your intern (although these things can actually affect you brand). I’m talking about the personality of your product.
Products, like people, have personalities. Patagonia, for example, is outdoorsy, adventurous, and environmentally conscious.
When you think of the brand, the first thing that comes to mind isn’t necessarily vests, jackets, or ski pants. It’s mountains, the outdoors, and a thirst for adventure.
This picture isn’t inherent to a Patagonia jacket. It was created and expertly curated by a top marketing team.
Personality is the reason techie dads go to Best Buy, while young millennials and hipster designers head to Apple. If you want your brand to really sell, it needs to have a personality.
Personality can be shaped by advertisements, social media presence, and even things like pricing. You’ll want to shape your brand’s personality to your target audience, which brings us to the next tip.
Engage your followers
Your audience is the group that you want purchasing your product, so you must know them inside and out.
Know which social media platforms your audience uses most, maintain a presence on those sites, and produce the kind of content that your audience wants to see.
Try to do more than talk at your audience–actually engage them instead. Start conversations, hold contests, and ask for input and feedback. Your audience will love becoming involved, and you will learn how to make the best product you can.
Most of these resources are free, and you really just need someone who knows how to use them effectively.
Also remember to test everything, even on social media. Something as small as the copy on your ad or website can influence whether or not a customer will visit your site or buy your product, so make sure everything you produce is optimized for the most efficient message.
Practice what you preach
I mentioned earlier that the actions and presence of employees can affect the perception of your brand.
Think about prominent past and current CEOs and presidents of top companies: Steve Jobs embodied Apple, Jenna Lyons embodies J.Crew, Donald Trump embodies the Trump Organization.
Each of these figures has a personal brand that is an extension of their company’s brand, and they use this personal brand and prominence to enhance their company’s brand.
By practicing what your brand preaches, you show that you truly believe in its message. One extreme example is a new tech startup called Toptal.
Toptal connects top companies with the top 3 percent of software developers from all over the world to work remotely.
The company believes in the concept of remote work so much that the entire internal team is distributed as well. Now that’s dedication.
If you stay authentic to your brand, it shows your audience that you believe in what you are selling. This helps establish both trust and brand loyalty–two essentials for any growing company.
– via AllBusiness.com
How To Build Your Business Effectively
Have you ever wondered how to build your business effectively, with the least amount of hassle and fuss? There seems to be an endless supply of advice floating around out there, but what should you really listen to? Here are a few tried-and-true, time-tested ways to help you build your business as efficiently as possible.
Grab those email addresses
Email marketing remains one of the best ways to generate business. If somebody doesn’t make a purchase, yet you capture his or her email address, you should still consider that a “win.”
Of course, if somebody makes a purchase and then provides his or her email address, you are getting the best of both worlds.
As your email list grows, you will find yourself driving more traffic back to your site via email—without your having to worry about generating additional organic traffic or investing in pay-per-click (PPC) advertising.
Blog like you mean it
The primary goal of your e-commerce business is to sell something—shoes or dental services or power tools, or… And as much or as many as possible.
The benefits of starting a blog are many, including the following:
- Boosting search rankings to increase organic traffic
- Providing current and future customers with advice and guidance
- Creating a place to share company news, such as new products
You may find that your blog acts as one of your best selling tools.
You could write a post about the top products in your category, linking to those that you sell. This “soft sell” strategy has been proven effective, time and again.
Let social media be your best friend
Social media isn’t an effective way for every e-commerce store to reach its customer base, but it is a sound approach for many.
Consider an online store selling women’s designer clothes. What better way to connect with your audience than via Facebook, Instagram, and Twitter?
All of these platforms will give you the tools you need to reach your audience in ways that boost traffic and revenue.
You can use social media organically by posting regularly, or you can advertise (if your budget allows for it, of course).
– via MarketingProfs
Do you have a plan in place to help you build your business? Do you know what you want your brand to be, how you want it to be presented?