Many of us fail at online marketing because of one thing and that one thing is we fail to apply ourselves and commit to our business as leaders.
Be a leaderUnderstanding leadership and the role it plays in your success is going to be crucial to your online presence. A leader must have a vision must know what success will look like once it is achieved. In other words you must have a clear sense of purpose, total clarity. This is probably the most important step and you should not proceed until you have clearly defined your outcomes and are willing to do what ever it takes to achieve them. Remember when you decide to start an online business you will have to accept that you are going to be the leader.
Lead by exampleA true leader will not ask you to do anything they would not do period. If you are going to be asking your team to work their tails off to insure their success then you better be ready to work you tail off first. Leaders build teams and teams need training therefore you need to be intimate with learning so you can then teach your team. Remember you can not teach what you do not know. You should be reading everyday or listening to audio books and be extremely familiar with the tools or systems you will be teaching your team. If you will be recommending any resources, you should be successfully using them yourself otherwise don’t recommend them. Remember you can not recruit a successful team, you must build it. Setting an example for them to follow will pay off in the long run.
Open communication with your teamEstablish and open communication channel with your team and always be available to answer questions, provide motivation, or give praise. You should be the hardest working member of your team. Just because you are in an online business does not mean that the leadership role will be different or will require any less involvement. Remember a leaders responsibility does not end with creating a team, you should be creating leaders.
The secret to online marketing success is not necessarily building teams, it is more building team leaders that can build their own teams. You have to understand this if you are going to be successful and if you require additional information on team building, I believe the Team Building Formula is a vital component for your success.