Jeff Usner Shares Secrets To Setting Up Landing Pages To Convert Traffic To ProfitsThis is certainly a great way to help optimize landing pages and I feel that design of the page is certainly worth its weight in gold. If the page is not appealing to the eye, there is a chance that someone will not invest the time to go any further and you may loose a valuable prospect.
However, I would add that you should also focus on the actual content of your landing page. To improve your conversions you need to have to basic things included in your landing page when it comes to content. First is some form of “lead magnet” in other words something that is going to draw the visitor in and actually read the content on your landing page. For example “Learn the simple trick that will make your landing pages convert like magic”. The other thing that will help in conjunction with this is for simplicity a “hook” or “Gimmick” which is intended to make your prospect want to give you their email. In other words your need to provide something of value in return for their email. For example, a couple of videos or a pdf they can watch or download that explains the simple trick you mentioned as a lead magnet.
Last but not least as Jeff mentions in the video always test. Test different versions and combinations of lead magnets and hooks.
AdWords Quick Tip: Optimizing Your Landing Page for ConversionsHere is some sage advise from Google as part of their Adwords tips to help you optimize your campaigns. This are just a couple of more tips on how to improve the appeal of your landing page to help with conversions.
It is important to keep it simple as is the case with most things, You do not want an overly cluttered landing page. It only distracts the visitor from the important aspects of your page. You want your reader to progress through your page seamlessly and end up clicking on the button to go to the next step. Highlighting the “call to action” button will also help them.
The key is to get their email and have them move to the next step and eventually buy from you. Important to note that you want a valid email so you may want to include a short note by the email box such as “enter the email where you want me to send your video/pdf”.
“Unbounce”: How To Optimize PPC Landing Pages
Finally to optimize your landing pages as shown in this video it is imperative that you fulfill any promise you make on your landing page. For example if you are offering free video training you need to provide a place for them to access that training. If you are providing a free ebook or pdf same thing, provide a link for the download. The other thing I should mention is that your “lead magnet”, your “gimmick”, and your offer need to be congruent. In other words if your landing page is about optimizing landing pages, your offer should be a product that will help buyers optimize their landing pages.
Remember that your design should be appealing, your content should be clear, concise, and focused with one intent and that is to get the reader to click through, and you must have a catchy call to action. Keep things simple and fulfill on any promise and test, test, test.
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to your success